Chances are that if you are a long-term resident of Florida, you’ve had the opportunity to visit South Florida and explore the Everglades and some of our national parks. If you have, it’s likely that the land you walked on was previously underwater, at some point in Florida’s history. The land as you see it today wasn’t always that way; many of the decisions we made with water management in the early 1900s damaged our local environment.

When you think of a Florida grass-fed beef rancher and producer, we’d like you to consider how much they care and advocate for the protection of our land and natural water systems. Their livelihood and multi-generational ranches depend on grazing land that produces world-class beef, which contributes more than $900 million dollars annually to the Florida GDP.